Italy – the home of Moscato, Chianti, Amarone and Prosecco – has a rich and diverse wine heritage dating back more than two thousand years. Famous for its bewildering diversity of both grape varieties and wine styles.
Managing and marketing such a vast wine portfolio is no easy task, particularly in today's highly competitive wine market. The Italian government's system of wine classification and labeling uses a four-tier quality hierarchy made up of more than 500 DOCG, DOC and IGT titles.
Italy's vineyards are home to more than 2,000 grape varieties, many of which are on the brink of extinction. The safest and best-known Italian grapes are Sangiovese, Barbera, Nebbiolo, Montepulciano and Pinot Grigio